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All Things EFFY began with Carolyn's own search for affordable punch needle supplies in New Zealand. This is the story behind the maker, the original shop and the EFFY name. For our current rug tufting range and U.S. shipping options, visit About All Things EFFY USA.
Founder Carolyn C. is originally from Vancouver, Canada. She moved to New Zealand in 2014 and made it her home. A mechatronics engineer and physicist by trade, she has always been drawn to art and exploring different materials. Creating her own punch needle embroidery was part of the journey that led her to start the business.
Carolyn started the business in 2018 under the name Punch Needle Supplies NZ, initially offering a small selection of punch needle products. Importing the tools and cloth for her own projects was expensive, and she wanted to make the craft more affordable for other New Zealand makers.
The shop grew beyond its original punch needle range. Carolyn expanded into rug tufting supplies in 2020, bringing her engineering background to the tools and techniques used to make rugs. The business became All Things EFFY as the range expanded into rug tufting and other fiber arts, and later developed its focus on rug tufting.
The name comes from Carolyn's art brand, Eye Felt For You. She often abbreviated that name, and EFFY became the name of the growing supply business.
Support from makers in New Zealand and overseas helped the business grow from a small hobby shop. Carolyn's practical experience with punch needle art and tufting, together with her technical background, continues to shape EFFY's approach to choosing tools and helping customers.
Today, the U.S. store offers rug tufting supplies with U.S. warehouse and clearly labeled Factory Direct options. Explore All Things EFFY USA or read our current shipping information.
